Focused on patch-working the old with the new to encapsulate evoking, curiosity-driven experiences.
Graphic Designer
& Copywriter
Campaign Overview: "Sanmio" — Mio x Sanrio Collaboration
To make Mio the go-to energy drink for Gen Z in summer 2024, we needed to do more than just show up, we had to break through. After analyzing internal surveys across college campuses, it was clear that Mio’s biggest challenge wasn’t the product itself — it was awareness. The target audience simply didn’t know Mio existed.
To change that, we launched “Sanmio,” a playful and unexpected collaboration with Sanrio. Sanrio, with a cult following among Gen Z collectors, nostalgia lovers, and kawaii culture fans, was the perfect partner to spark awareness by meeting our audience where they already are: emotionally and visually.
Why Sanrio?
Sanrio characters are more than cute, they’re cultural icons with instant recognition. By pairing Mio’s bold energy with Sanrio’s charm, we created a visually irresistible, collectible-driven campaign that stood out across saturated summer beverage ads.
How It Came to Life:
From wild postings and banner ads to limited-edition pop-up activations in key cities, the Sanmio campaign built physical and digital traction. Each activation encouraged city-goers and students to swap their bulky energy drinks for a pocket-sized, flavor-packed Mio — proving energy and hydration could be portable and fun.
Mio x Sanrio “SanMio”Collaboration
Scoop Deville Campaign
Our task was to encourage foot-traffic in store from young professionals at ScoopDeville locations across Philadelphia.
Through an internal survey, results leaned into proximity as a key importance to that target market. We leaned into this research to direct young professionals through bus ads in route leading consumers directly to ScoopDeville locations.
This campaign incorporates guerilla marketing in the form of a hot pink, popup, icecream cart on select local colleges in Philadelphia; Temple, Drexel, and Thomas Jefferson. This campaign encouraged young professionals through executions spanning bus ads, social, and guerilla college pop ups.
Oreo Activation Campaign: Accept the cookies you want!
COOKIES YOU WANT TO ACCEPT
BRIEF: Oreo is known for their creative activation campaigns, using this creativity, develop a unique, interactive activation campaign.
THE WORKS: Platforms like Oreo and Partnered realtors would prompted users to click “Accept” or to click “Customize Preferences” option as custom still for most websites. Based on your user history to the website, a “Oreo Cookies Preference” will ask users if they want free cookies. An animation of Oreos falling will than twist open to reveal a discount code. This code can be used to purchase Oreos at the retailer online or in-store.
If users hit “Customize Preferences” instead, users will be automatically directed to the Oreo’s website page to make customized cookies with a complementary discount.
Low Budget Non-Profit Campaign: Jazz Bridge Project
The Brief
Create an awareness and donation campaign for a small nonprofit with a limited budget.
The Challenge
Without the funds for large media buys or paid digital ads, we needed to find a way to reach people emotionally and directly. The issue wasn’t a lack of compassion, it was a lack of visibility.
The Solution
We centered the campaign around a powerful art piece that visually represented the people and stories behind the nonprofit’s mission. This artwork became the core creative, distributed across three accessible channels: subway posters, printed postcards, and social media.
The subway ads stopped commuters in their tracks. The postcards offered a personal, physical connection. On social media, the artwork became shareable content that led to donation links and awareness resources. Each placement included a QR code, making it easy for viewers to take action immediately.
Why Art?
Art creates space for emotion and reflection. It speaks louder than facts alone and connects with people on a human level. By leading with visual storytelling, we turned a small campaign into something memorable and impactful.
The Outcome
The campaign sparked organic shares, community engagement, and increased donations. It proved that a creative idea when rooted in empathy, can cut through, even on a limited budget.
