Graphic Designer & Copywriter
focused on creating evoking, curiosity-driven experiences.
Low Budget Non-Profit Campaign:
Jazz Bridge Project
Scoop Deville Campaign
Our task was to encourage foot-traffic in store from young professionals at ScoopDeville locations across Philadelphia.
Through an internal survey, results leaned into proximity as a key importance to that target market. We leaned into this research to direct young professionals through bus ads in route leading consumers directly to ScoopDeville locations.
This campaign incorporates Guerrilla marketing in the form of a hot pink, popup, icecream cart on select local colleges in Philadelphia; Temple, Drexel, and Thomas Jefferson. This campaign encouraged young professionals through executions spanning bus ads, social, and college pop ups.
Campaign Overview: "Sanmio" — Mio x Sanrio Collaboration
To make Mio the go-to energy drink for Gen Z in summer 2024, we needed to do more than just show up, we had to break through. After analyzing internal surveys across college campuses, it was clear that Mio’s biggest challenge wasn’t the product itself — it was awareness. The target audience simply didn’t know Mio existed.
To change that, we launched “Sanmio,” a playful and unexpected collaboration with Sanrio. Sanrio, with a cult following among Gen Z collectors, nostalgia lovers, and kawaii culture fans, was the perfect partner to spark awareness by meeting our audience where they already are: emotionally and visually.
Why Sanrio?
Sanrio characters are more than cute, they’re cultural icons with instant recognition. By pairing Mio’s bold energy with Sanrio’s charm, we created a visually irresistible, collectible-driven campaign that stood out across saturated summer beverage ads.
How It Came to Life:
From wild postings and banner ads to limited-edition pop-up activations in key cities, the Sanmio campaign built physical and digital traction. Each activation encouraged city-goers and students to swap their bulky energy drinks for a pocket-sized, flavor-packed Mio — proving energy and hydration could be portable and fun.
Mio x Sanrio “SanMio”Collaboration
