COOKIES YOU WANT TO ACCEPT

BRIEF: Oreo is known for their creative activation campaigns, using this creativity, develop a unique, interactive activation campaign.

THE WORKS: Platforms like Oreo and Partnered realtors would prompted users to click “Accept” or to click “Customize Preferences” option as custom still for most websites. Based on your user history to the website, a “Oreo Cookies Preference” will ask users if they want free cookies. An animation of Oreos falling will than twist open to reveal a discount code. This code can be used to purchase Oreos at the retailer online or in-store.

If users hit “Customize Preferences” instead, users will be automatically directed to the Oreo’s website page to make customized cookies with a complementary discount.